MMM: Marketing the Pyramid Scheme

Written By Eliot Borenstein
МММ lenya and brother.jpg

Lecture 4 in “Russian TV Commercials: The Short Course”

Friday, June 18 at 12 PM EST

The infamous MMM pyramid scheme flooded the airwaves in 1994, reeling in viewers with a series of commercials that cashed in on the craze for soap operas. Has shameless fraud ever been this entertaining?

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Eliot Borenstein
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