Tampax Comes to Russia (and Jumps the Shark)

Lecture 6 in “Russian TV Commercials: The Short Course”

Friday, July 2 at 12 PM EST

In the 1990s, commercials for feminine hygiene, one of the most neglected consumer product segments in the USSR, became a prominent feature of the Russian airwaves. How did the culture make room for what had so long been taboo?

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