Marvel Comics in the 1970s

About This Project

This blog serializes the first draft of a book in progress, Marvel in the 1970s: The World Inside Your Head (under contract with Cornell University Press).

Marvel in the 1970s saw a transformation that initially looked seamless on the surface, but proved almost as dramatic as Bruce Banner turning into the Hulk. The new, younger writers who took over the titles shifted the emphasis and perspective from the “world outside your window” to the “world inside your head.”  In a thoroughly visual medium and a decidedly action-oriented genre, these writers went beyond mere quirks of characterization and and angst-filled monologues to a quixotic attempt at interiority

After a chapter about humanism in the era of Stan Lee, Jack Kirby, and Steve Ditko, this book/blog focuses on the work of five writers: Marv Wolfman (Tomb of Dracula), Doug Moench (Planet of the Apes, Werewolf by Night, Shang-Chi: Master of Kung Fu) , Steve Englehart (Avengers, Captain America, Captain Marvel, and Doctor Strange), Don McGregor (Black Panther and Killraven), and Steve Gerber (Howard the Duck, Man-Thing, Omega the Unknown, The Defenders). The comics they produced at Marvel during the 1970s were a crucial step forward in the evolution of the medium, but the peculiarities of the industry and market at the time have been an obstacle to a broader readership in the era of self-contained graphic novels.

Eliot Borenstein Eliot Borenstein

Paper Movies

Gulacy's run on Master of Kung Fu is widely considered a high point, and for good reason

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Eliot Borenstein Eliot Borenstein

Body and Soul

The villain must make the interior manifest, but in the process, he must also corrupt it, moulding it into a newly monstrous exterior.

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Eliot Borenstein Eliot Borenstein

Man and Beast

Werewolf by Night turns the multiple personality problem into a single personality problem

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Eliot Borenstein Eliot Borenstein

Weird Worlds

Doug Moench took on the sort of assignments that his colleagues were unlikely to covet

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Eliot Borenstein Eliot Borenstein

Vampire’s Progress

Does Dracula truly want absolute domination? And if he gets it, will he be satisfied?

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Eliot Borenstein Eliot Borenstein

Serial Obituaries

We can grow jaded by the parade of future corpses whom Dracula encounters on a nightly basis.

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Eliot Borenstein Eliot Borenstein

The League of Inherited Trauma

Vampires do not show up in mirrors; they are incapable of seeing themselves as other see them. It is up to Quincy, Rachel, and Frank to mirror Dracula back to him.

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